About future smart watches from the point of view of the data.

Apple Watch customer service, watch the number of applications will exceed the sum of the past two or three years the number of applications, there must be a new application. It is difficult to predict scenarios where the killer. But look back Pebble 1 generation, 1.5 generation data, will still be very meaningful.

The application of Pebble is mainly divided into two categories: interactive and prompt. Similar to the smart mobile phone on the lucky, is used all two types of fire. Among them, the application of interaction in the fire when the fire, when the moon live are horrible, but tend to broad-leaved epiphyllum, keep the user, the 30 day retention rate will be very low. The application of that class, such as weather, stocks, news, tips, calendars, access to the user, but the user cost is high, once installed, activity will remain at a higher level. In fact, the use of Pebble 80% users are concentrated in the latter. This is why Pebble Time would do a new Timeline interface, all kinds of information that directly set to a time axis.

Pebble Timeline may also give developers some inspiration. This is a set of convenient information stressed UI system, at the same time also allows developers to open API application interaction class into prompt application easily. For example, in the Pebble on how to call the car will experience better, we think the smart watch call the user's calendar information, find the next travel schedule in advance, check the map, remind the user to call the car, without requiring the user to manually operated call car.

In fact, we believe that the core of the future applications of smart watches will appear in the regular application scenarios is easy to form habits, this is our Pebble from thousands of applications found. Specifically, there will be a great opportunity in this two core scene (killer app):

The first scene is convenient and prompt information signal control, including signal control and data information to remind other intelligent devices. Design out above said Timeline example is the Pebble from the data flow information reminder. The signal control of other intelligent devices and ideas, is the smart watch as a remote control body, combined with networking, gesture and action recognition of people, can control the switch, achieve unlock. This is the mobile phone can not be achieved, but before Jawbone, Misfit all want to do this thing, but has been shipped too little, can't do it, but Apple Watch tens of millions of shipments, things will be easier to do this.

Simple monitoring another killer app scene is related to sports and health. This idea is close to Apple Healthkit. Watch, the strap can increase the sensor, read the user signs data, to the virtual doctor, and gives the user suggestions. The company now has a lot to do, Apple Watch will also pay more attention to the company. For example, as far as I know, Apple Watch found iHealth to develop blood glucose testing application.

Watch bracelet and the last winner?

Recently, the market research company NPD Group and BI Intellegence American respectively according to one report, watch next year's market share will exceed the smart bracelet, realize striking. My judgment is, next year, intelligent hardware platform will be major suit (for me, watch monopoly is the major manufacturer of watches, Venture Company even if the market is difficult to have the opportunity, and other) bracelet wearable parts will appear in major segments of explosive growth (Venture Company may have a chance).

In fact, wearable device was born, there is two way: v.s. platform strategy specialization strategy. Platform type products must be as intelligent as mobile phone functions, the more the better, otherwise it will Nokia Symbian mobile phone, mobile phone like Blackberry, because the single function was eliminated. If the watch to complete the function, the bracelet to do, certainly will be eliminated. For the intelligent hardware platform type, smart watches will certainly overtake the bracelet, because the absolute advantage of hardware and application platform.

Another route is the major subdivision strategy, designed and refined, not everyone with a large and complete products, such as walking routes Misfit and Ringly fashion accessories, professional sport wind Zepp, go iHealth and Spire health monitoring etc.. Take the Ringly, set up last year, took a lot of financing, only women's jewelry, in this small area is easy to play their own piece of heaven and earth, even as Apple Watch such products is also very difficult to enter this field. Besides Zepp, the main users of athletes and sports enthusiasts, but also accumulated a large amount of data, it is hard for others to do. Like this bracelet in the next few years will blossom everywhere.