Why smart watch the 2015 outbreak?

According to the speed transit Institute released in March this year, "2014-2015 intelligent hardware market analysis report", by the end of 2014 global shipments of smart bracelet has be way ahead watch products, and this situation is expected to achieve reversal is expected in 2015 this year, the global smart watch shipments will reach 21200000 units, an increase of 4.24 times.

This is mainly due to the cultivation of smart Bracelet products on the market in the past three years, as the earliest smart Bracelet products into the vision of the public can bear the role of propaganda and popularization of wearable devices, and a series of less than 100 yuan product launch makes everyone has the opportunity to become the consumer. On the other hand, bracelet product in training users wearing habits also made an important contribution by 24 hours per day to achieve acquisition movement, sleep data work has been recognized by the user. In a sense, is the market and user education bracelet.

The congregation raised pattern in advance to find out the market

Raise the public, is a way of intelligent hardware entrepreneurs generally adopted by China, also appeared in Jingdong, Taobao, etc. everyone voted to raise public platform.

Can a product production market and the most important thing is to see whether the consumer recognition, and mature mode all the chips in the product line can provide opportunities for the
development of the trial and error. The product page in the performance can raise the preliminary judging of the future market response and sales, and products for their own momentum in advance, of course raise public participation and the user has become the first batch of consumer products.

In the smart watch market products more homogeneous, highlighting the difference and humanization become a large team of selling, and these ideas whether consumers pay in advance can raise public website of trial and error.

Promote enterprises
Earlier this month, Ali integrated Tmall Electric City, Ali cloud, intelligent Taobao chips, the establishment of intelligent life division. Tencent WeChat is held around the country to attract entrepreneurs hardware presentation, access platform. Baidu future store and dulife brand, launched Jingdong hardware incubator program JD+, millet invest heavily to create intelligent hardware ecosystem. There was a hardware giants such as apple, Samsung, Huawei, TCL have the layout of wearable products is undoubtedly the important push smart watches industry development.

BAT maybe he will not do watch, but through the entrepreneurial support can indirectly into the entrance of the dispute; and Samsung, Huawei these giants to join the battle for smart watches, activation of upstream and downstream industry chain can not be underestimated.

The giants join has two sides impact on the market, a giant has rich and powerful resources the user, can quickly be wearable market cultivation and shaping, an influx of capital will have more fun new products come out, the user can choose more and more; on the other hand, between the giant "stand in" phenomenon is obvious, fierce competition among each other, giants tend to gross margin pressure is very low, such as millet bracelet, millet mobile power as the representative of the product launch quickly after a large number of entrepreneurial team defeated.

But generally speaking, it is difficult to say that the smart watch market has been very mature, even appeared as Moto 360, Samsung Galaxy Gear stars such products, friendly operation of smart watches are still quite low, after all, the phone, reading news operation for most people's fingers are not easy to achieve in a a 2 inch on the screen. The same problem is still a difficult life, as manufacturers of smart watches as a new opportunity, but it is clear that how to improve the user experience to make their first consideration.